Hi, I am

Niharika Pabba

Strategy in mind. Creativity at core. Marketing that connects and converts.

Contact Me

Marketing, Designed with Intent.

Branding • Digital Marketing • Consumer Insights • Campaign Strategy

Core Capabilities

Strategy & Growth

GTM Strategy • Brand Positioning • Funnel Design • Demand Generation • CRO

Insights & Performance

Marketing Analytics • Campaign Tracking • Consumer Insights • ROI Thinking • Dashboarding

Creative Direction

Storytelling • Content Strategy • Visual Thinking • Canva • Figma • Adobe Illustrator

Conversions

+60%

Engagement

Campaign Performance

Optimised content strategy and digital touchpoints to increase audience interaction.

6,000+

Qualified Leads

Lead Generation Impact

Executed multi-channel campaigns driving measurable audience acquisition.

15%

Conversion Rate

Conversion & Revenue Marketing

Performance-led campaigns contributing ₹4,00,000+ in revenue growth.

20%

Profitability Lift

Brand & Funnel Optimisation

Marketing strategy aligned with sales funnel to improve business outcomes.

Journey So Far ✨…

Professional Experience

Social Media Marketing Intern

MJ Marketing Consultancy | Remote

Jan 2025 – Present

Inside Sales Intern

Glowlogics Solutions | Bangalore

Apr 2025 – May 2025.

Operations & Growth Coordinator

MMR Mining Equipments | Hyderabad

Jun 2023 – May 2024

Education

International master in business at sda bocconi asia center,mumbai,india ( 2024-2026)
b.tech ( mechanical engineering) at sreenidhi institute of science and technology (2019-2023)

Projects

Bloom

https://growingwithbloom.live/auth

Bloom — a quiet space that grows with you

Bloom is a soft emotional sanctuary for reflection, gentle journaling, cozy routines, and slow self-growth.

Redesign Instagram Highlights

Medium

Improving Instagrams Highlights user experience by increasing user control and flexibility.

The idea is to help people sort their highlights with ease

What Sets Me Apart

Consumer-First Thinking

turning audience insights into positioning, storytelling, and campaigns that genuinely connect.

Strategy + Aesthetics

blending data, culture, and visual direction to build marketing that feels intentional and performs

From Insight to Impact

translate strategy into execution that drives engagement and conversion.

✨Let's building something meaningful, I’d love to be part of the journey.

India

  • Phone: +91 8498862790
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